My Story
At Alison Samantha Florals, we create romantic, nostalgic, fine art garden-style weddings with an effortless sense of beauty and intention. Inspired by nature, seasonality, and thoughtful design, every floral story is curated to feel both refined and deeply personal.
Founded in 2006, Alison Samantha Florals brings together years of experience in floral design, visual merchandising, and fine arts to create beautiful, one-of-a-kind floral experiences for weddings, events, and celebrations. Alison’s love affair with flowers and styling stems from family influence, a fondness for European-style charm, old rambling gardens, and carefully collected vintage pieces. This signature aesthetic allows each design to feel both timeless and contemporary — layered with texture, movement, nostalgia, and modern elegance.
While Alison is naturally drawn to romantic garden-inspired florals, she also loves designing modern, sculptural, and artful events with the same level of creativity, intention, and passion. Each celebration is approached individually, ensuring the floral design feels authentic to the couple, the setting, and the atmosphere they wish to create.
From intimate personal flowers to immersive ceremony installations, reception florals, and complete event styling, every detail is thoughtfully considered to create a cohesive and memorable atmosphere.
We design beautiful bouquets and personal florals for the bridal party — pieces that not only complement your attire, but also reflect your individual style and personality. From abundant floral arches overflowing with fragrant blooms to delicate aisle arrangements and sculptural floral moments, our designs are created to frame and elevate the most meaningful parts of your celebration.
For receptions, we create floral centrepieces in all forms — from romantic low arrangements to elevated, enchanting designs that transform the atmosphere of the space. We also design suspended floral installations, statement backdrops, and large-scale floral moments that bring depth, texture, and emotion into the room.
Every arrangement is thoughtfully created using the freshest seasonal blooms and premium floral varieties, sourced with care and intention.
‘Flowers borrowed from nature, designed with an artist’s hand and created to feel like a treasured memory’
The Enquiry & Booking Process
Enquire
Complete our online enquiry form and I’ll personally respond within 48 hours.
Consultation
Once your enquiry has been received, I’ll confirm availability and arrange a phone consultation where we can discuss your vision in greater detail and get to know you, your story, and your personal style.
This collaborative process allows us to curate a bespoke floral concept tailored entirely to your celebration. Together, we’ll explore floral varieties, colour palettes, textures, shapes, and styling elements, along with any additional pieces we may source on your behalf including stationery, furniture, candles, linens, and decorative details.
Visual Proposal & Quote
Following our consultation, you’ll receive a personalised visual proposal complete with a detailed mood board and itemised quotation.
Your proposal will outline floral designs, styling concepts, labour, delivery, installation, and pack-down costs. The accompanying mood board is designed to visually capture the aesthetic, atmosphere, and overall feeling of your wedding day.
Confirmation
Once your proposal has been approved, I’ll send through your contract and payment details. A signed contract and 30% booking fee will officially secure your date.
Ongoing Communication
Throughout the planning process, we maintain open and continual communication via email and phone to ensure every detail feels seamless and considered.
The Wedding Day
Once booked, you can trust that every floral and styling detail will be thoughtfully managed with care and professionalism. I’ll be there to oversee the installation and ensure everything is beautifully executed, allowing you to fully immerse yourself in the celebration.
It is such a privilege to be part of these meaningful moments, and I look forward to bringing your vision to life.
Events, Corporate & Special Occasions
In addition to weddings, Alison Samantha Florals offers bespoke floral styling for events, editorial projects, visual merchandising, brand activations, and corporate spaces.
We also provide weekly and monthly floral arrangements for homes, studios, restaurants, retail spaces, offices, and hospitality venues — each thoughtfully designed to reflect the atmosphere and identity of your space or brand.
