At Alison Samantha Florals, I bring my years of experience as a floral designer, visual merchandiser, and fine arts enthusiast to create beautiful, one-of-a-kind floral designs for any occasion.
I started my business in 2008 and have been delighting clients ever since. My love affair with flowers and styling comes from my family and my fondness for European-style charm. I strive to create designs that are both timeless and on-trend. I bring a touch of nostalgia and modernity to every piece I craft.
"To be a florist is a gift of enhancing and transforming a simple space into a magical dreamland."
Working with Brides & Grooms is such a special experience, some come with great ideas and Pinterest boards of inspiration while others really have not much more than a colour scheme. It's my joy as a floral designer to put together your inspirations in ways you may not have considered.
Having a one-on-one consultation is always the best place to start to get to know your vision for the big day.
Excited to get started? Fill in our
enquiry form and let's get talking about all your ideas.
Please get in touch to let us unfold your floral dreams.
A few fun questions with Alison ...
How did you get into floristry?
One very passionate friend saw something in me that I did not. She took a leap of faith to decorate her wedding and I've never looked back.
What does your market morning visit look like?
Early start to be at market for 5 am. I am not a morning person, but every single time I go, I am giddy with excitement. There is something about the market that makes my heart full and happy.
After years of visiting the market, I have developed a special bond with my growers. The appreciation of what our growers go through to bring these amazing pieces to the market every day is nothing short of a miracle. The market can be quite intense, as there are hundreds of florists picking up their orders to get back to their stores/studios as quickly as possible. Even during the haste of the morning market rush, it's so important for me to take a moment to talk to my growers, even if it's the simplest of words. To avoid disappointment I preorder my flowers. I also carefully select special one-off pieces, that will beautifully complement the bouquet or make a stunning feature on the bridal table. This attention to detail is what's important.
What's the best part of your career?
The freedom to create something truly beautiful for a client. It's like starting a painting. The blank canvas has so much potential, and it excites me every time I get the chance to create a masterpiece with different colours and textures. My heart is so happy holding flowers as my brush.
What do you love to do in your downtime?
So many things... drawing, painting, reading, sleeping. Walking through nurseries, working in my garden, cheese platters and red wine.
Chocolate of choice?
My grandmother taught me as a young girl ... to appreciate every flower and every plant.
The ultimate taboo questions for a florist.... Do you have a favourite flower?
Yes, definately Taboo. So many favs! Top 3 are: Hellebores, Bearded Iris & Old fashion garden roses.
Who do you love to follow on Instagram?
Fleuropean, Tulipina, Botanica Etcetera, Bows and Arrows Flowers, La Musa de las Flores
Any advice for your Brides & Grooms?
It's so important to find a florist you resonate with, not only by style but personality. Like you're partner, you need to connect. Select a florist that has confidence and passion, these two assets will reflect in your flowers on the day. Have a realistic budget in mind as this will help your florist build your flower masterpiece more accurately. Your florist will work with your inspiration and offer options based on your budget. Communicate any queries you may have, we are here to help create something really beautiful for you both.